{"id":66538,"date":"2022-07-20T00:51:04","date_gmt":"2022-07-19T19:21:04","guid":{"rendered":"https:\/\/www.oracleglobe.com\/?p=66538"},"modified":"2023-08-28T14:36:22","modified_gmt":"2023-08-28T09:06:22","slug":"marketing-and-small-business-growth","status":"publish","type":"post","link":"https:\/\/www.oracleglobe.com\/marketing-and-small-business-growth\/","title":{"rendered":"Marketing and small business growth"},"content":{"rendered":"

Building a successful business is not an easy process. Whether you already have plenty of firsthand knowledge or are new to the concept of business ownership, there is a good chance that you will find yourself wondering how to kickstart interest in your business and boost growth at one time or another.\u00a0<\/span><\/p>\n

While there are many different tips for growing small businesses, one of the most time-honored and consistently relevant is marketing. The right marketing techniques can help you reach the people who need your product or service <\/span>when <\/span><\/i>they need your product or service.\u00a0\u00a0<\/span><\/p>\n

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Do you know all of the ways that marketing can help your business grow? Here is a look at some of the biggest ways marketing can boost growth, along with some general business tips and a look at how you can improve your own marketing skills.\u00a0<\/span><\/p>\n

Marketing can drive website traffic<\/b><\/p>\n

Today\u2019s businesses, particularly those selling items online, must have a polished and easy-to-find website in order to establish their identity and reach their target audience. In fact, creating a functional website should be the first step in promoting most small businesses, even before looking into additional marketing strategies.\u00a0<\/span><\/p>\n

A well-designed website that is easily indexed by search engines allows potential buyers to find the business in question and learn more about their values \u2013 and value to customers \u2013 in an experience crafted by the business. Creating a busy, popular website is often easier said than done, however, and the process can be a confusing one. Fortunately, marketing can help guide website design to boost its chances of driving traffic and, ultimately, spurring business growth.\u00a0<\/span><\/p>\n

To create a customer-centric website, consider focusing on SEO-friendly principles that have been proven to make conversions easier. Start with the basics and begin by creating high-quality content that appeals to people in your sector or niche. Writing about trending topics is a good place to start.\u00a0<\/span><\/p>\n

You can enrich your website content with keywords that are pertinent to your <\/span>business<\/span><\/a>. This doesn\u2019t mean that you should stuff keywords into your website. Instead, you should select a few highly relevant keywords and work them in naturally where they make sense. Beyond writing great content, building a well-structured website with consistent layouts and brief information about your business is also useful. Be sure to include keywords in this text where appropriate.\u00a0<\/span><\/p>\n

How does an easily discoverable website help my business?<\/span><\/i><\/p>\n

Why should you focus on having an easily discoverable website? In addition to the previous points, an easily discoverable and well-designed website can help people find your business. Moreover, because you are designing the website to suit your target audience, the people who discover your website will most likely be interested in the services or products you offer.\u00a0<\/span><\/p>\n

Perhaps most importantly, creating a website that drives organic traffic allows potential customers to find your business while searching for related services and products and enables you to shape how they view your business. You get to decide how your brand is designed as well as what is emphasized to website visitors in a way that is not necessarily present when users find a recommendation for your business online from another customer. This makes it easier for you to build a good reputation among your target audience, thereby driving a loyal user base and generating good publicity.\u00a0<\/span><\/p>\n

Marketing can help you reach the right people<\/b><\/p>\n

Many small business owners are tempted to cast a wide net when they first get started. On the surface, this makes sense. After all, it makes sense to attempt to reach as many people as possible in order to find as many customers as possible. However, the answer here is actually \u201cno\u201d. While finding as many customers as you can is certainly important, this is best accomplished with targeted marketing efforts rather than general ones. The right marketing methods can help you reach people who are specifically interested in what you are selling because it fills a specific need in their lives.\u00a0<\/span><\/p>\n

To make full use of targeted marketing, you must first identify your target market and decide why potential customers should care about your business. The more information you have about your potential customers, the more you can refine and target your marketing and messaging strategy. There are a few different tools that can be used to gather critical insights into who is purchasing your product or service and why. These include:<\/span><\/p>\n