{"id":65324,"date":"2022-09-24T23:49:28","date_gmt":"2022-09-24T18:19:28","guid":{"rendered":"https:\/\/www.oracleglobe.com\/?p=65324"},"modified":"2022-09-26T20:30:12","modified_gmt":"2022-09-26T15:00:12","slug":"pros-and-cons-of-having-a-mobile-app-for-businesses","status":"publish","type":"post","link":"https:\/\/www.oracleglobe.com\/pros-and-cons-of-having-a-mobile-app-for-businesses\/","title":{"rendered":"Pros and Cons of Having a Mobile App for Businesses"},"content":{"rendered":"
Mobile apps have become integral to people’s lives and are used for everything from listening to music, booking a taxi, or buying groceries. Considering there are more than 6.3 billion smartphone users worldwide, it’s not surprising that the mobile app industry is booming, with its global revenue predicted to reach $935 billion by 2023. As businesses of all sizes are saturating the market with apps aiming to increase brand visibility and attract new customers, it is crucial to weigh the pros and cons of releasing a mobile app for your business before investing the time and resources into creating one.<\/span><\/p>\n <\/p>\n Let’s take a detailed look at the benefits and drawbacks of creating a mobile app for your company.<\/span><\/p>\n A mobile application that distinguishes itself from the rest can help your business connect with customers, provide them with tailored experiences, and ultimately increase brand loyalty in today’s competitive digital market. After using your company’s app, customers will feel a greater commitment to your business because it raises their cognition of the available products and services. French cosmetics giant, L’Or\u00e9al, released its <\/span>Makeup Genius app<\/span><\/a> in 2014. The application uses augmented reality to let customers “virtually” apply L’Or\u00e9al products in real-time. Instantly upon release, the app was a massive success with users, racking up millions of downloads and giving a significant boost to L’Or\u00e9al sales globally.\u00a0<\/span><\/p>\n Customers favor apps because they can be used anywhere, not just at home or in front of a computer. Ask yourself – when was the last time you wanted to check your favorite team’s score while queueing for a Starbucks coffee? Did it ever occur to you to make the most of your commute time by reviewing the latest news? Brands like BetRivers have found great success after introducing a mobile app, thanks to its convenience and versatility. The gaming company’s app offers users several significant benefits, one of which is the ability to place bets while on the move. 24\/7 access to services and a streamlined deposits and withdrawal process have made it one of the <\/span>best mobile sports betting apps in the US.<\/span><\/a><\/p>\nIncreases Brand Awareness<\/b><\/h2>\n
Offers Customers More Freedom And Flexibility<\/b><\/h2>\n
Improves Customer Engagement<\/b><\/h2>\n