Understanding The Concept Of Digital Marketing And How It Works

What is Digital Marketing?

As we know marketing is the way of arousing interest in potential customers to aid their decision in buying products that the company has to offer.

In the same manner, Digital marketing covers all marketing campaigns using an electronic device or the internet. Businesses exploit digital platforms to communicate with current and potential clients, such as social media, search engines, email, and other websites.

Although conventional marketing may exist in print advertising, telephonic contact, or physical marketing, internet marketing may occur both online and electronic means. This means that there are countless possibilities for brands, including opportunities for email, video, social media or website-based marketing.

There are so many choices and techniques associated with digital marketing, you can get creative and play on a budget with a range of marketing methods. One can use digital marketing resources like analytics dashboards to track the campaign’s progress and ROI more than you do for conventional advertising material such as a billboard or print ad. Having knowledge about digital marketing is also one of the most important product manager skills.

Different Types of Digital Marketing

There are various forms of digital marketing that one can use to help their organization grow steadily

Content Marketing

Creation and promotion of content for the purpose of generating traffic growth, brand awareness, customers, and lead generation is referred to as content marketing. Channels who are into content marketing generally include


Ebooks and related long-form material also help inform visitors about the website. It also helps you to swap content for contact details for a customer, create leads for your business and push people along the purchaser’s journey.

Blog Posts

Writing and posting articles on a company’s blog will help you illustrate your experience in the industry and generate your business‘s organic search traffic. This eventually gives the sales team more chances to turn website visitors into leads. You can apply this marketing strategy through your own business when you create website from scratch at the start to drive site’s traffic and eventually sales.


Writing and posting articles on a company’s blog will help you illustrate your experience in the industry and generate your business organic search traffic. This again gives the sales team more opportunities to turn website visitors into paying customers.

Social Media Marketing

This approach markets your brand and content on social media platforms to increase awareness of the brand, drive traffic and help in generating leads for your business.

Listed below are the channels included in the social media marketing

  • Instagram
  • Snapchat
  • Facebook
  • Linkedin
  • Pinterest

Affiliate Marketing

This is a form of results-based advertisement in which you get a commission to promote the goods or services of someone else on your website.


For example:

  • Using your social media account to post affiliate links
  • Hosting video ads with the help of youtube partner program

E-Mail Marketing

Enterprises use email marketing as a way to connect with their customers. Email is often used to advertise content, promotions, and events and to guide people to the website of the company. Following are the types of emails that one may send during an email marketing campaign

  • Follow-up emails
  • Promotional emails
  • Blog subscriptions mail and newsletters

Pay Per Click (PPC)

Pay Per Click (PPC) is a means of driving traffic to your website by paying a publisher each time you click on your ad. One of the most popular forms of PPC is Google Ads, which lets you pay for top positions on the results pages of Google’s search engine at a price “per click” of the links that you put.

There are other channels that use PPC are


Users may pay to customize a photo, picture post, or slideshow that will be released by Facebook to the newsfeeds of people that suit the audience of your company. This can be done through the paid ads feature on Facebook.


In Linkedin, users will pay for the direct sending of messages to other LinkedIn members based on their industry and context.

Ad Campaigns on Twitter

Users can pay to position a series of posts or profile badges on a particular audience’s news feeds, all dedicated to achieving a specific objective for your company. These can include website traffic, gaining more followers, twitter interaction or downloads of apps.

Native Advertising

Native ads refer to commercials that are primarily content-led and appear alongside other, unpaid content on a website. Also, a lot of people consider social media channels like Instagram and Facebook to be a part of native advertising.

Software For Digital Marketing

It is not surprising to see that with the rise of digital marketing, there was a wide-open market for new tools to help make digital marketing efficient. Listed below are some of the best digital marketing software in the game.


The HubSpot is an all-in-one platform for development. Formed in 2006, today they have over 64,500 customers in over 100 countries who use the apps, services, and support from HubSpot to improve the way they attract, connect and delight customers. Comprising the Marketing Hub, Sales Hub, Service Hub, and a strong free CRM, HubSpot offers the tools to businesses.

Google Analytics


Google Analytics not only helps you to monitor revenue and transactions, but it also brings you a fresh insight into how visitors use your platform, how visitors arrived there and how you can retain your customers.


You can track keywords, manage several Facebook, Twitter, Foursquare, Linkedin, word press profiles and Ping.fm. Also, schedule messages and assess performance with Hootsuite.

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