What to look for in a Digital Marketing Agency?

When looking for a Digital Marketing Agency the first and foremost question to ask is, what are your company’s requirements? Answering this question will be the most helpful in determining what type of digital marketing agency you should look for. There are thousands of digital marketing agencies that offer various services and have their own unique approaches to digital marketing, finding the one that suits your needs largely depends on what those needs are. Once you determine your target market and what you would like to concentrate on, determining which digital marketing agency to use can be much easier.

Determining your Marketing Needs

Before you start looking for a marketing agency it’s a good idea to look at what you need. There are a number of fields that marketing agencies work within. These are:

Market Research

If you need to determine your target market and how to appeal to them, doing some market research is the most crucial step. A good digital marketing agency will perform in-depth analysis on various market metrics to determine which strategy you should opt for to get the best results.

Google Ads

Most people turn to a Google search when looking for a specific product or service. So running a Google Ad campaign can target these customers right from the get-go. There are digital marketing agencies that specialize in creating Google Ad campaigns that are highly effective and will give you the best Return on Investment (RoI).

Search Engine Optimization (SEO)

SEO is one of the fastest-growing fields in digital marketing. It takes more than just brand awareness and page views to get your webpage to rank high. There are a number of other metrics that are considered when ranking a page on Google and digital marketing agencies offer SEO as a service to ensure your page is seen for every relevant Google search.

Facebook Ads

Facebook has one of the largest userbases of any social media platform today and its demographic is wide and varied. Facebook allows you to target your desired audience by Gender, Location, Interests, Income, Online Behaviour, Status Updates, and Major Life Events, like weddings, job promotions, birthdays, etc. There are a number of digital marketing agencies that offer Pay Per Click (PPC) management services to ensure you are hitting the right market every time you put out an ad on Facebook.

Video Marketing

The main demographic that use video sharing sites like YouTube are between the age of 10 – 49 years. Video ads can be tailor-made to target audiences based on Location, Interests, Online Behaviour, Demographic, and many more. There are a number of digital marketing agencies that provide complete turnkey solutions from video content creation to distribution.

Web Design

There are a number of ways to impress your target customers, but one way to stand out is by creating an aesthetically pleasing site that your customers can easily navigate. The main idea behind having a well-designed website is to make the customer’s online experience very seamless and cause them to finally purchase the product or service you are offering. There are a number of digital marketing agencies that specialize in web design and factor in a number of variables to ensure your customers end up buying something off your site.

Content Marketing

Content is the lifeblood of digital marketing campaigns. Creating high quality, informative content at scale can put undue stress on your company’s resources. Digital marketing agencies offer content marketing services like blog post generation, link building, SEO-centric content creations, content analysis and social media content. It is prudent to determine which field of content you want your digital marketing campaign to focus on before selecting services from a digital marketing agency that specializes in content marketing.

Digital Marketing Agencies in San Diego and Chicago

Digital Marketing is the new norm when it comes to marketing and is crucial to almost any business that sells products or services online. There are a number of ways to boost the visibility of your product online and digital marketing agencies can provide you with the best online marketing strategies being used by expert digital marketers around the globe. These agencies bring the knowledge of the digital marketing sphere to one place for you to access and some of them provide comprehensive turnkey solutions to ensure you are always visible to your target market.

Digital Marketing Agencies in San Diego

There are a number of digital marketing agencies in San Diego that offer vast and varied services. Here are our picks for the top 3 digital marketing agencies in San Diego.

Ignite Visibility

Ignite Visibility was launched by John Lincoln and Krish Coughran in 2013 and is based out of San Diego, California. John and Krish bring a combined experience of 20 years in Digital Marketing to Ignite Visibility. Since 2013 Ignite Visibility has grown to a workforce of 80 full-time employees and has a portfolio of over 150 clients. The company’s main focus is on Search Engine Optimization (SEO) and Pay-per-click (PPC) ads, but they also provide auxiliary services like email marketing.

L7 Creative

Started in 2001, L7 Creative has grown to become one of the leading digital marketing agencies in San Diego and across the United States. L7 Creative was the first digital marketing agency to define and apply the principles of Digital Brand Engagement. A large portion of their services focuses on Web Development, Branding and Web Design. They also provide services like Email Marketings, Conversion Optimization, Search Engine Optimization and Digital Strategy. The company has developed a proprietary digital strategy called the L7 Revenue Machine which has helped a number of brands expand their reach quite effectively.

BusinessOnline

Started in 1996 and headquartered in San Diego, CA, BusinessOnline is one of the leading Digital Marketing Agencies in the country. The company is a heavily data-driven digital marketing agency, that leverages data to and blends it with a marketing strategy to create customer-centric integrated experiences. The company caters to B2B businesses and due to the complexity of this arena, it relies on data for insights and predictive analytics. The company largely provides Pay Per Click (PPC) Ads, Search Engine Optimization (SEO) and Digital Strategy services and caters mainly to Midmarket ($10M – $1B) and Enterprize ($50M) size businesses. Most of BusinessOnline’s clients are from the Manufacturing, Information Technology (IT) and Business Service sectors.

Digital Marketing Agencies in Chicago

Digital marketing in Chicago is a fast-growing industry and there are a number of digital marketing agencies there that can cater to a variety of needs. Here are our picks for the top 3 digital marketing agencies in the Windy City.

Simple Machines Marketing

Simple Machines Marketing was started in 2012 and is headquartered in Chicago, IL. The company specializes in providing marketing strategy and digital strategy to small companies that are engaged in B2B services. The company also provides services like content marketing, SEO, PPC and web design. They have a minimum project size of $50,000 and their hourly rates are between $100 – $150. If you are looking to come up with a great digital marketing strategy Simple Machines Marketing might be a good option.

Walker Sands

Founded in 2001 in Chicago, IL, Walker Sands has grown to become a preferred digital marketing agency in Chicago for SEO and PPC campaigns. There are a number of services this dynamic digital marketing agency provides among them are Email Marketing, Content Marketing and Strategy, Inbound Marketing, Web Design, Social Media Advertising, Video Advertising, and many more. If you are looking to create a comprehensive content marketing campaign Walker Sands in Chicago, IL might be your best bet.

Chicago Style SEO

Chicago Style SEO is was founded in 2009 with the aim of providing premium SEO services. The company has blended in PPC campaigns in creating an explosive and highly effective marketing combination. Chicago Style SEO focuses on all three aspects of SEO, on-site SEO, local SEO and organic SEO. The company also manages PPC campaigns across platforms like Bing, AdWords, Facebook, Twitter, Outbrain and many more. So if you’re looking to boost your online presence and gain the visibility you need, Chicago Style SEO might be just what you were looking for.

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