TikTok’s first officially minted in NFT collection, “TikTok Top Moments,” which will roll out over the course of October — starting with digital collectibles from Lil Nas X.
The collection will feature six TikTok videos as one-of-a-kind NFTs and a series of limited-edition NFTs inspired by cultural moments from the short-form video platform. NFTs provide a way to certify ownership of digital content using distributed blockchain technology.
Lil Nas X will be the first creator to launch his one-of-one and limited-edition NFTs, with artist Rudy Willingham, which will go on sale Oct. 6.
The single-edition Lil Nas X TikTok NFT will feature Rudy Willingham’s stop-motion video of the artist’s “Montero (Call Me By Your Name).” Each of the 81 frames features Willingham’s signature cutouts, photographed against a background that “reflects a different part of [Lil Nas X’s] genius,” according to TikTok.
Other creators releasing TikTok NFTs are Bella Poarch, Curtis Roach, Brittany Broski, FNMeka, Jess Marciante and Gary Vaynerchuk, who partnering with NFT artists including Coin Artist, x0r, RTFKT and Grimes.
The single-edition NFTs will be made available on Ethereum, and the limited-edition NFTs will be powered by Immutable X, which claims to be the first carbon-neutral Layer 2 scaling solution for the Ethereum blockchain. A series of weekly drops will take place via a dedicated section of Immutable’s site through the end of the month, after which the NFTs can be minted and traded on Immutable X.
According to TikTok, proceeds from the NFT sales will “largely” go directly to the creators and NFT artists involved or charities.
“As the creator economy continues to grow, we’re continually looking for new and differentiated ways to support our creators,” said Nick Tran, TikTok’s global head of marketing. “Now, fans can own a moment on TikTok that helped shape the internet while supporting some of their favorite creators.”
Each TikTok video in the collection will also be presented at “Infinite Duets: Co-Creating on TikTok,” a new exhibit at the Museum of the Moving Image in Queens, N.Y., beginning on Oct. 1 through Nov. 5.
Earlier this week, TikTok announced that it has topped 1 billion monthly active users worldwide.
