How headless commerce is changing online business

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Defining Ecommerce (electronic commerce) as online buying and selling transactions for goods and services is accurate but nearly scratches the surface. It doesn’t fully portray what this business model can offer. Since it was first tested, at the end of the 1970s’, online business was gradually spreading and growing along with technological progress. This relation evolved from the necessary equipment involvement in the process. It’s not possible to execute online business transactions without computers and smart devices.

Over time, eCommerce transactions were divided into three basic forms, B2B (business-to-business), B2C (business-to-consumer), and C2B (consumer-to-business). During its 4 decades of existence, online businesses responded quite successfully and found ways to adjust to new economic circumstances and conditions. The 2020s’ challenges were both a test and a confirmation that this business model has the potential to overcome economic disasters and protect businesses from failure.

What is headless commerce?

Online business allows everyone to participate with equal chances. However, it’s not enough to just open an online retail store and wait for consumers to arrive. Luckily, as it’s been a hot topic for quite some time it’s very easy to find information about all forms of commerce. What business owners need to do to, for example, learn more about Progressive Web Application (PWA) in Ecommerce is to check this resource for more information and the search is over. Tutorials, online courses, articles, and tips about novelties and trends are available along with the opportunity to join communities and get personal insights. Ecommerce depends on skills and ways online business principles are applied to the particular activity. Learning and keeping up with changes might not be essential but, in some cases, it could make a huge difference.

Speaking of knowledge and updates, headless commerce is an amazing example of the possibilities hiding behind the term online business. The simplest way to explain this form of Ecommerce architecture is through the separation of the front end and back end of the website or online platform. The front end is the part visible to the consumers, while the back end represents the infrastructure created and maintained by the developers. Compared to the traditional, the real advantage of the headless form is the capability and freedom to create and test new business approaches while keeping the website configuration intact. This includes marketing campaigns and customer-oriented personalization to enhance unique shopping experiences visible on any type of online device.

With this solution, marketing teams and other departments can work on new product presentations, deliver the content or execute any update within just a few days or hours. In the end, all developers need to do is to make a few small system adjustments. The headless architecture is also applicable to inventory and other parts of the business structure. It’s a simple, flexible, elegant, and comprehensive solution that doesn’t require specific education.

The headless commerce impact on the online business

Although headless commerce has existed for a decade unfortunately many brands and companies are still hesitant to accept this concept. This short list of a few most visible positive results after switching from traditional to headless commerce might help them to consider upgrading their business.

Technical benefits

Companies and retailers who use websites and platforms for product selling hopefully already know how important SEO (Search Engine Optimization) is. It represents the online relevance and ranking in search engines and is directly connected with organic search results. If a company has SEO issues it means poor online visibility and therefore fewer visits to their website or platform. 

Headless architecture makes website structure lightweight, easy to load on any device, and also much faster. Better SEO comes almost naturally, as a result of implementation. With proper digital marketing application, the selling content becomes more appealing and the customer’s journey and experience are instantly lifted to a higher level.

Financial benefits

Cost-saving is among the most significant parts of the business financial strategy. Cost reduction creates maneuvering space for competitive pricing, new business projects and investments, and revenue increase.

Since the work on the front end of the platform is not complex and doesn’t require specialized education or experience, it can be done by the company’s employees. The infrastructure of the headless system will cost less and less over time. Furthermore, due to its simplicity and lightweight, the hosting and back-end maintenance costs can be reduced and outsourced.

Competition benefits

Competition is essential for thriving businesses. Maintaining good quality products, service and delivery, price control, and new product lines are the main goals for those who want to stay in the game. With healthy competition, both companies and their consumers can see and feel the benefits.

Switching to headless commerce puts even the smallest retailer in the position to compete for the customers’ attention. With this system, any customer’s issue can be solved instantly at the front end, and at minimum cost. With exceptional functionality and quick responses to all requirements, there is a good chance that consumers’ reactions will be positive and beneficial for the business ratings.

Switching to headless commerce

Some big commerce platforms already switched to the headless system and retailers who use their services can easily implement this architecture and retain the API control. If circumstances are different replacing the platform with one that uses headless architecture would be the first thing to consider. 

There are two ways to execute the swap. Hiring a specialist might be more expensive but also a safer solution. People who offer these services should suggest the plan, answer all questions about the migration and assist in making the new online presentation more appealing and effective. It’s realistic to expect instant positive changes in sense of functionality and visual presence. However, the swap also requires creating different selling content able to utilize the headless system advantages.

For those who decide to execute the swap themselves, an advice is to be sure that all the steps of the implementation are carefully planned in detail. Don’t forget the test phase, to confirm the functionality before launching.

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