People never cease the urge to be entertained. No matter which times they live in, be it ancient or modern, the need for entertainment and joy was always driving them. Back in ancient Rome, people were crazy about the Gladiator games held in Coliseum while today, the means to entertainment are much more humane than that, although no less addictive and appealing.
Every year brings new inventions and products to the entertainment industry. Every year, people get new ways of spending leisure time, be it watching Netflix, listening to music, or playing games. And the products/services once thought impossible and too futuristic are slowly becoming reality.
Just take a look at one of the branches of entertainment – casino market. One of the real money online casinos in Australia, among many others, is offering some of the most innovative tech products and services to their users that were a subject of sci-fi not so long ago. For example, the completely decentralized digital currencies, cryptocurrencies, that take the monetary policy to the hands of its users, is offered to the customers to execute fast and secure payments.
The year 2020 won’t be an exception by any stretch of the imagination. We’re already seeing some specs that promise big things. So, here are some three tech prospects that will further improve the entertainment industry this year.
TV industry will grow
TVs have always been one of the main components of a household. They have provided content that was interesting for all the members of the family, be it sports, politics, TV shows, kids cartoons, etc.
And despite the recent slump in TV consumption due to a surge in alternative multimedia devices like laptops and tablets, the development of Smart TVs allowed the industry to regain its position. And the future looks even brighter.
According to the Consumer Technology Association’s (CTA) predictions, the current level of Smart TV retail which is at 70% will see a boost of 4% in 2020. And when it comes to the actual ownership, this number has grown from 24% in 2014 to a staggering 64% in 2019, and the predictions show this rate is only going to increase in 2020.
One of the main contributors to this rise is streaming and its popularity among entertainment consumers. In 2020, there will be three main areas of TV and streaming intersection:
There are more smart TVs sold per year than streaming media players, despite the latter being a much cheaper purchase. This suggests that consumers prefer integrated solutions and shows the wisdom in Roku and Amazon Fire making deals to embed in smart TVs from some manufacturers.
The preponderance of streaming-capable devices in the home has three main effects on the current TV business: Free Ad-supported Streaming TV (FAST), which is basically a streaming service with no fees, is likely to increase in consumption rate; Connected TV (CTV) commercialization is also going to expand since a lot more people can afford streaming services; and Over the Air (OTA) TV households with the built-in antenna devices is also expected to grow.
4K is on the rise
Since we’re talking about TVs, let’s talk about this next factor that is also going to see a major expansion in 2020 – 4K. It might be hard to remember but when the first high-definition (HD) resolutions were introduced, people couldn’t believe their eyes. Although it was only 720p, back then it was nothing but a miracle.
And this slow build-up led us to 1080p (Full HD) first, and 4K next – with 5K, 6K, 8K, coming up with some of the most innovative technologies. At first, 4K enabled devices, mainly TVs, were extremely expensive, therefore, its penetration rate in the US was just 1% in 2014. But as technology became cheaper, the prices on 4K TVs went down as well. And now, more than one-third of the US households own a 4K TV.
The same prediction offered by CTA claims that in 2020, almost 50% of newly sold TVs will be 4K UHD devices. And it’s not entirely surprising, to be fair: the majority of streaming services and gaming consoles already support 4K and offer their content in 2160p resolution. One thing to mention, though: the cable TV providers are still slow to jump on this train and if they want to maintain their customers, they need to act quickly.
5G is finally here
At long last, the 5G network is finally arriving. It took some time, one might say, to come to this point. The first time 4G hit the market, it took its predecessor 3G with a heavy blow – almost 10 times faster in some cases. But now, as the world grows out of 40-50Mbps connection speeds, we’re in need of much better connectivity.
And 5G is all about that. When tested in reality, it far outperforms the 1Gbps mark. And this technology will have a major impact on three key consumption sectors: entertainment, smartphones, and home network.
In entertainment, high connectivity comes in handy in almost all of its aspects. For example, we’ve seen some cloud gaming projects on the rise quite recently such as Google Stadia, Nvidia Geforce Now, etc. These platforms solely rely on an internet connection, and when 5G kicks in with its crazy-fast speeds, gamers won’t ever need to worry about broadband, latency, or anything else.
In smartphones, 5G is likely to take sales even higher than it is now. According to the estimates, 12% of the total amount of sold smartphones will be 5G devices. And it’s not going to be 5G smartphones for the sake of 5G smartphones. The ownership of these devices will further increase the demand for other platforms such as streaming, cloud gaming, etc.
As for the home network, 5G will boost the sales of Wi-Fi routers, broadband gateways, and other devices and systems in 2020. In total, this will amount to $5.3 billion in sales. And it’s not going to be just regular internet users that will benefit from 5G; smart homes and their surrogate Internet of Things will also see a major surge in demand as a result.
What a time to be alive!
2020 is going to be an incredible year for every industry, including tech and entertainment. The interjection of these two sectors will produce some exciting services/products that will take customer experience to the next level.
Smart TVs, 4K UHD content, 5G ultra-fast connectivity – these are just a fraction of what’s coming in 2020. Others will include cloud gaming, VR and AR, even larger streaming markets, etc. It definitely is an exciting time to live in!