Effective UX design makes using a product or service a delight. From websites to apps, operating systems, dashboards, consoles, controls, etc, UX is key.
Holistic UX design anticipates and covers all essential customer touchpoints with your business and is a direct result of a comprehensive customer journey map. This ensures design that delights and offers superior performance.
New year plans are being concluded as 2020 approaches. What plans do you have to grow your business or career in 2020?
One of the best ways to get and keep customers is by offering unparalleled customer experience. For most businesses, this boils down to better user experience.
With advancements in artificial intelligence (AI), virtual reality (VR), augmented reality (AR), etc, consumer expectations and behavior are and will continue to change in the near future. How can you position your business or career to take advantage of this paradigm shift?
In this post, we highlight upcoming UX design events scheduled for 2020. Such annual events are great ways to stay on top of new trends, shifts, and developments in user experience design.
What is UX, and why is UX Design Key?
UX means User Experience. User Experience (UX) design is a user-centered approach used by design teams in creating digital products that deliver a meaningful experience to users. UX design covers branding, design and usability functions. It aims at improving customers’ satisfaction through designing products that meet users’ needs – ease of use, utility, and pleasure when interacting with a product.
UX design determines how a user may feel after interacting with your product. A UX designer considers the Why, What and How of product use; these elements are key in optimizing your product or services for customer use.
- Why – This addresses the users’ motivation to get a certain product and thus incorporate that into the design
- What – This aspect considers what the user can do with the product after procurement – its functions.
- How – This relates to the output, after considering the functions how do you put it out them to grab the attention you need? This stage considers the aesthetics of your design, not neglecting functionality.
UX design is user-centric; it is focused on the customer and how to help them get the most out of your products/services. Products/services offering optimal functionality, aesthetics, and value, guarantee customer retention and repeat business.
More Statistics Showing Why UX Design is Important
- About 94 percent of users determine how good a website is through its responsive design. (infront.com)
- Out of 3 users, 2 prefer to read beautifully designed content (red-website-design.co.uk)
- About 90 percent of consumers will stop reading content that displays poorly on their device. (ironpaper.com)
- Developers spend time fixing issues that would have been avoided (Vitamin T)
- Fixing a problem in a product that is already released cost more than fixing it during development (UX Planet).
- Every $1 spent in UX returns between $2 and $100. (The American Genius)
- After tailoring customer experience, Walmart Canada’s on-site revenue increased by 13%. (UserTesting)
- About 37.70% of online businesses do not succeed due to bad usability. (Uxeria)
20 UX Design Events You Must Not Miss in 2020
- Key highlights: The event will feature the hosting of independent projects – such as tours, workshops, talks and installation of windows created by an organization or individual. Also, there will be a venue-designer matchmaking program for those that want to collaborate with a host organization, and finally submission of DesignTO Projects.
- Location: Toronto, Canada
- Date: January 17-26, 2020
- Key highlights: UX design in the SEO world, the rudiments of working with outside agencies, and making friends with content.
- Date: January 18, 2020
- Location: Washington DC, United States
- Key highlights: The conference will focus on design practitioners sharing their real-life experiences. Topics are – Design No Harm: Why Humility is Essential in the Journey Toward Equity.” And “Bring Your Whole Self to Work: How Your Purpose Drives Impact.”
- Date: January 17, 2020
- Location: San Francisco, United States
- Key Highlights: It’s a one day conference that will feature early career development. Emphasis is on nontechnical skills required for a better working life.
- Date: January 18, 2020
- Location: Birmingham, United Kingdom
- Key highlights: This year’s team has the co-founder of Smashing Magazine, Dropbox’s design program manager Michelle Morrison, and Google’s senior interaction designer Min-Sang Choi as speakers.
- Date: January 23-24, 2020
- Location: Tokyo, Japan
- Key highlights: This event will feature industry professionals, academia, the public sector, and students.
- Date: February 2-7, 2020
- Location: Milan, Italy
- Key highlights: Talks, workshops, and opportunities to connect with other attendees. There will be a practical inspiration for interaction designers.
- Date: February 2-7, 2020
- Location: Milan, Italy
- Key highlights: Talks will focus on how interaction design principles impact the work of experienced designers.
- Date: February 24-26, 2020
- Location: Denver, Colorado, United States
- Key highlights: The conference features talks on three design disciplines; UI, UX, and content.
- Date: March 2-3, 2020
- Location: London, United Kingdom
- Key highlights: The will feature talks on design as problem-solving, advertising, brand experience, government, and politics, as well as climate and social action.
- Date: March 13-21 2020
- Location: Austin, Texas, United States
- Key highlights: The conferment will feature extensive talks on DesignOps, privilege, future thinking, ethical OS, designing against domestic violence, rocket science, amongst others.
- Date: March 30-31, 2020
- Location: Copenhagen, Denmark
- Key highlights: Talks on how UX research was born in academia but became a bridge between the creative and tech industries.
- Date: April 6-8, 2020
- Location: Breda, Netherlands
- Key highlights: This conference is for digital professionals working in higher education – designers, developers, content managers, and social media marketers.
- Date: April 8-10, 2020
- Location: University of Illinois (Champaign, Illinois, United States)
- Key highlights: The 3-day conference will feature lessons on digital design, UX, content, and coding.
- Date: April 13-15 2020
Location: Washington DC, United States
- Key highlights: The theme for this year is “sense and sense-making.” The ascensions will cover vital areas of UX design, such as serendipity, interpretation, and intention.
- Date: April 14-18, 2020
- Location: New Orleans, Louisiana, United States
- Key highlights: Experts (experience designers, design transformation experts, and medical professionals) will discuss extensively on medical experience design.
- Date: April 14-15 2020
- Location: Cambridge, Massachusetts, United States
- Key highlights: This conference will feature talks aimed at inspiring other UX designers in the field to see things more clearly.
- Date: May 1, 2020
- Location: Burlington, United States
- Key highlights: The 3-day conference will feature experienced designers. It’s aimed at inspiring professionals with practical advice to take action in their various offices.
- Date: May 4-6, 2020
- Location: Cape Town, South Africa
- Key highlights: The conference will feature talks that will benefit designers, agency principals, creative leaders, solopreneurs, and marketing professionals.
- Date: May 4-7, 2020
- Location: Boston, Massachusetts, United States
UX design like customer behavior/expectations changes all the time. In-store retail experience will be transformed by VR, AR, and AI. Are you ready for it? Be at these events in 2020 to learn how to position your business or career for better UX design.