Dhanush’s Asuran directed by national award winner Vetrimaaran has hit the screens today. Dhanush plays a dual role of Siva Saamy and Arivandhan while Manju Warrier is debuting in the Tamil film industry as Pachaiyammal. The movie is based on a novel called Vekkai by famous writer Poomani.
Asuran Full Movie Download Leaked Online On Tamilrockers | Will This Effect The Box Office Collections?
Asuran released to mixed reviews from the critics. The movie is released only in the Tamil language. Upon release, Asuran has been immediately uploaded to online piracy website Tamilrockers within hours. Earlier Dhanush and Vetriraman’s Vada Chennai were leaked online on the day of release which led to heavy loss to the producers. Now piracy has become so prominent that no film is safe.
Also read: Asuran movie review and rating
In Tamil Nadu, the government has implemented the Goondas Act for movie piracy but they can never guarantee a complete stop to this because of poor laws and lack of responsibility among the audience.
According to Hindu’s report, The film industry in India has been seeing at least a 10-30% leakage of revenue due to piracy. Regional language and international films contribute about 60% of India’s total film revenue which are majorly affected by piracy. Some teams are hired to avoid piracy which constantly works in order to search the torrents and they keep removing quality torrents from search engines and replace them with fake ones.
Also read : Asuran Day 1 collection
No matter what producers try to do, most people from the industry argue that the necessary steps should be taken during pre and post-production phases, as once the movie hits the screens there is nothing they can do to stop it.