You need to first understand the term ‘Marketing Automation’. It is an AI-based technology using which, you can automate the workflow of an organization such as marketing, sales, and customer service. The success of a business depends on marketing and customer service. Thus, it becomes important to automate these key objectives with the help Artificial Intelligence.
Consequently, Marketing Automation is growing at a high pace. As per Emailmonday, 58% of companies started implementing marketing automation in 2017-2018. According to Crazy Egg, if a company implements Marketing Automation, their productivity rate will go up to 14% with 50% hike in sales.
Marketing automation is the future of smart and effective marketing. If you wish to make a career in it then, you should enroll for Artificial Intelligence Course and gain in-depth knowledge in this field of computer science.
In this article, you will get to know about the major upcoming trends in the field of Marketing Automation.
Marketing Automation succeeds in engaging Website Visitors
Have you noticed that when you visit an online shopping website and check out a few of their products then, you see similar products and ads in your social media pages.? Also, you start receiving emails and offers related to those products. This is all a part of marketing automation. The companies use this advanced technology to keep you engaged and prompt you to buy those products.
Once you visit the websitesof these companies, they either send you notifications with various updates and offers that are coming up to catch your attention. Some other creative ideas companies come up with is to keep their visitors engaged and hence, convert them include scroll boxes. They use intelligent scroll boxes that help you to go to another part of the content or it leads you another page of your interest.
In order to engage web visitors, companies also use pop-ups and list builders to sign up for their page or subscribe. However, social media pages are so far, one of the best ways to grab the attention of the visitors.
According to Ambassador, 71% of customers who experience good service with any brand with social media, will recommend it to people thereby, increasing the business.
With Marketing Automation, the use of Chatbots will grow
A chatbot is an automated response generating message box. AI helps in suggesting necessary content and messages as response for the data entered by the customer. They also help in recommending products and various services that the particular business can provide. In addition, they also help in delivering the marketing content of the company.
Since they generate responses based on the content of the customer, it becomes extremely interactive and with its level of accuracy, visitors are more likely to convert. This conversion helps in the growth of the business.
According to Business Insider, 80% of the companies will implement chatbots by 2020. Sources in Lauren Foye have mentioned that banks can automate their customer interaction to about 90% in increasing their efficiency.
Marketing Automation improves Predictive Lead Scoring
Predictive lead scoring is not a new feature of automation, however, it has a lot of room for improvement which will happen with AI. Marketers use predictive lead scoring in order to rate the potential of purchase of the customers by checking their previous purchase patterns. With the help of marketing automation, you will be able to determine your leads based on your customers using this method.
The gist of the process is to collect information of the customer like their personal information, their purchase history, the products they almost bought but later discarded, and their wishlists using the automation tool. By analyzing these aspects of the numerous customers, you can gain insight as to which of the customers will genuinely convert to leads if you send them offers and market your product.
As per the survey of IDC, AI tools helping in the above activities will increase the business income up to US$1.1 trillion by 2021, globally. It was also seen that about 66% of the companies that participated in the survey will implement or are likely to implement this feature in their business.
In this field, we have seen the top 3 upcoming trends in the field of Marketing Automation. If you want to grab this opportunity and begin your career in the most popular area of study available today, you should enroll in the Artificial Intelligence course.