Have you heard of the App Tik Tok? Probably not. Remember the name, you will be listening to in 2019, more of her – maybe about her children. There are a number of reasons.

What is Tik Tok?
Tik Tok is a Social Media App that allows users to create short Videos in which they dance or move the lips with a Song or Sketch (lip-synching it’s called in the online speech). The music to the App, attached the database provides, similar to Snapchat or Instagram you can decorate the photographs with Filters and visual effects. Optionally, you can also upload pictures or Videos from the phone or a live stream to start.

The up to 60-second Clips are then shared with the Tik-Tok-Public or with the profile connected friends. Respond to the display on a Video with a separate movie, both next to each other as a duet. Additional incentive offer, the Challenges, the challenges, launched the Community again and again. Can reward you Videos with Likes, or virtual gifts you can buy with real money. The funded Free App.

In the “New York Times” was described Tik-Tok as “a mixture of Snapchat, Vine, and Carpool Karaoke”. Snapchat was one of the first Apps that has made the Parts of the short, self-produced movies, popular (and in many features of Instagram has been copied), Vine was one of Twitter-powered Video App, “Carpool Karaoke” is a Show in which the British presenter James Corden drives Stars through the area, and Karaoke singing.

Why is Tik Tok interesting?
First of all, pleasant to be noticed: There is no advertising, no one wants to sell what is, and not Propaganda. Or, in other words: Much of what annoys other Social Media platforms such as Facebook , Twitter, or Instagram, has not kept up-to-Tik Tok (yet). What makes the App furthermore attractive is that You can generate with the self-made Clips a wide range according to the users of the platform significantly lighter than comparable services like Instagram or Snapchat.

Who leads the Videos in the Stream to mind, feel perhaps to former times, as it was not just hearts, Likes and Influencers. A lot of people trying to make Tik Tok very silly things. That’s not a favor, but it contributes to the charm of the App.

in addition, Tik Tok for his country’s relatively low level of awareness is already very common: In July of this year, the App had 500 million monthly active users. Sixty percent of them come from China. There is also byte-dance, the company sits behind Tik Tok. Find out more about this company and a truly amazing number in “Who is behind Tik Tok?”.

500 million users, more than Snapchat, or Twitter, and after all, almost half as many as with Instagram. In September of this year, the App in the USA has installed more than Facebook, Instagram, Youtube, or Snapchat. In Switzerland, Tik-Tok is ranked in the most-installed Free-Apps-on 22.

Who Tik Tok?
Basically, Tik Tok is open to all. If you look around in the App, however, mainly Teenagers, use them actively. Although you must be at least 13 years old to join, it seems, as some users were younger. A brief survey of well-Known of the Editor confirms the impression: If someone knew the App, then usually the parents of daughters in the teen age.

it doesn’t mean necessarily that Tik Tok soon pedophiles will be frolicking, a certain amount of caution is advised for parents, but sure. Celebrities are, as yet, found a few on Tik Tok. Talk show Host Jimmy Fallon, it is probably best to use the App, but even with actress and Comedian Amy Schumer, it looks a little wooden.

Who is behind Tik Tok?
The firm byte dance was founded in 2012 by Zhang Yiming and sits in Beijing. In the autumn of 2017, the company acquired the App Musical.ly, which launched in 2014, similar functions had like Tik Tok and moderate popularity, also mainly in teenagers, enjoyed. Musical.ly was merged in August of this year, with the existing, in-house App Tik Tok, the users migrated. And now, the above-mentioned amazing number: The potential value of byte-dance was estimated in November with US $ 75 billion (approx. 74,33 billion Swiss francs). Thus, byte dance one of the most valuable Start-ups in the world would be, even before Uber, Airbnb, or Spacex.

Where is the hook in the case of Tik Tok?
The fact that the company behind the App is Chinese and the headquarters in China, has already caused critics to the Plan. A guarantee that when you Collect and Manage data, all rights of users are respected but can’t deliver, apparently, also Western companies such as Facebook. As mentioned above, it is not inconceivable that it will, in the future, users who need the platform. Byte dance has, however, done according to their own information, ten thousand presenters, the content for their various products on the compatibility with the company policy check. How many of these tens of thousands of decidedly for Tik Tok work, is not known.

Tik-Tok so the next big thing?
A Facebook-Killer will probably not be Tik Tok, the possibilities are limited. But it has already expired Snapchat is the rank and is obviously much more attractive to a young audience as the most established Social Media platforms. And something suggests that you have to take the Video App seriously: Facebook has launched in November a new App called Lasso, which is in direct competition with Tik Tok. For the time being, Lasso is only available in the US, but Facebook has already proved with Instagram that it can drive with a simple Copy of the functionalities of an unwelcome App – in this case, Snapchat from the market.

do I have to do now?
This decision is up to you, of course, but you probably feel quite similar to the author of these lines, old fast when trying to get Tik-Tok to penetrate.

The App Tik Tok here is free to Download for iOS and Android.

(editing Tamedia)

Created: 22.12.2018, 16:46 PM

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